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Môn Mam Cymru   Môn Mam Cymru
Menter Mon, with the co-operation of a group of the island's food processors and producers, has developed a brand designed to highlight the fact that the food product is a high-quality one sourced and processed in Anglesey, which has a strong tradition of balanced agriculture.

Food production is already worth £270m to the local economy, and Menter Mon's June 1996 study found that the island is one of the most important food-processing regions in the country, accounting for 14% of the business in Wales. Food processing turnover in Anglesey (some £170m in 1996) has doubled since 1992. Food production turnover in 1996 was some £100m. Approximately 2,600 people are employed in production, and 700 in processing.

Activities to support the Mon Mam Cymru brand will include the development of photographic libraries for use in promotional campaigns on behalf of the island's producers, and also the development of point-of-sale merchandising and support material. The aim is to contribute towards raising food processing turnover to £286m by the end of the millenium, and creating 240 new jobs.

  Mae Menter Mon, efo cyd-weithrediad grwp o proseswyr bwyd a cynhyrchwyr bwyd ar yr ynys wedi datblygu brand i bwysleisio bod y cynnyrch bwyd yn un o answadd uchel, yn dod o Ynys Mon, sydd gan draddodiad gryf o amaethyddiaeth da.

Mae cynnyrch bwyd yn barod werth £270m i'r economi lleol, a ffindiodd astudiaeth Mehefin 1996 gan Menter Mon bod yr ynys yn ardal pwysig prosesu bwyd, efo 14% o'r busnes yng Nghymru. Mae gwerth prosesu bwyd ar yr ynys (rhyw £170m yn 1996) wedi dwblhau ers 1992. Roedd cynhyrchu bwyd yn werth £100m ym 1996. Mae tua 2,600 yn gweithio yn y sector cynhyrchu, a 700 yn y sector prosesu.

Er mwyn cefnogi'r brand Mon Mam Cymru, bwriedir datblygu llyfrgelloedd ffotograffeg i'w defnyddio wrth hysbysebu, a datblygu defnydd masnachu wrth y man gwerthu. Gobeithir cyfrannu at godi gwerth y sector prosesu at £286m erbyn diwedd y milflwyddyn, a creu 240 o swyddi newydd.

 

Môn Mam Cymru Food Initiatives   Cynlluniau Bwyd Môn Mam Cymru
The purpose of this project is to further develop partnership and co-operation between private and public agencies within and between the primary and secondary food sectors.

Objective

  • To facilitate the development of local innovative value added products
  • To promote branding of Ynys Môn products with a single, identifiable image
  • To raise awareness of the product base and to facilitate its entry into local and wider markets
  • Provide support for developing new food products
  • Provide support for increased utilisation of Mon Mam Cymru food products
  • Provide support for joint-ventures within the food industry in Ynys Môn e.g. Collective exhibitions

An example of this support is .

Development Partners: Ynys Môn Food Group

Funding Partners: YMCC, WDA, EAGGF

Contact : Jayne Roberts –

  Pwrpas y prosiect yma yw i ddatblygu partneriaeth a cydweithrediad rhwng yr asiantaethau preifat a cyhoeddus, a rhwng y sectorau cynradd ac eilaidd.

Bwriad

  • Hyrwyddo datblygu cynhyrchion bwyd newydd lleol
  • Hybu brandio o gynnyrch Ynys Môn efo logo ‘Môn Mam Cymru’
  • Codi adnabyddiaeth o’r cynnyrch ac i gwneud hi’n haws mynd i fewn i farchnadoedd lleol ac ymhellach i ffwrdd
  • Rhoi cefnogaeth i ddatblygu bwydydd newydd
  • Cynnig cefnogaeth i wneud fwy o ddefnydd o gynnyrch ‘Môn Mam Cymru’
  • Rhoi cefnogaeth i cyd-bartneriaeth yn y diwydiant fwyd ar Ynys Môn

Enghraifft o'r cefnogaeth yma yw .

Partneriaid Datblygu: Grwp Bwyd Ynys Môn

Partneriaid Ariannu: CSYC, ADC, EAGGF

Cysylltwch a: Jayne Roberts –

 

Môn Mam Cymru Food Marketing   Marchnata Bwyd Môn Mam Cymru
The Aim is to develop a generic, Anglesey wide food marketing strategy and support mechanism within the county’s farmers and food processors.

It will also provide support for the increased use of the Môn Mam Cymru brand within campaigns to promote new and established food businesses, and encourage the catering and hospitality sectors to use and promote local food produce.

Objective

  • Develop the Anglesey Food Festival
  • Organise campaigns to promote greater awareness and utilisation of local produce in hotels, pubs etc, so that Môn Mam Cymru concept permeates through from primary to tertiary levels
  • Encourage and support the development of industry wide co-operative marketing plans
  • Take Anglesey food products, in co-operation with the private and farming sector, into the exhibition halls of the UK
  • Secure optimum usage of the Anglesey Food Hall as a marketing focus for Ynys Môn produce

Development Partners: Anglesey Agricultural Society, Anglesey Food Group

Funding Partners: YMCC, WDA, EAGGF

Contact: Jayne Roberts –

  Bwriad yw creu strategaeth marchnata cyffredinol i fwyd sy’n deilio o Fôn neu’n cael eu gynhyrchu yno a cefnogi amaethwyr a prosseswyr bwyd yr ynys.

Hefyd, mi fydd yn roi cefnogaeth i gynyddu defnydd o’r brand Môn Mam Cymru drwy ymgeirchiau i hybu busnesau bwyd newydd neu rhai sy’n tyfu, ac i gefnogi’r sector arlwyo i ddefnyddio a hybu cynnyrch bwyd lleol.

Bwriad

  • Sefydlu Gwyl Fwyd Ynys Môn
  • Trefnu ymgeichiau i hyby fwy o ddefnydd o gynnyrch leol mewn gwestai, tafarnau a.y.y.b, i wneud yn siwr fod concept Môn Mam Cymru yn treulio o’r lefelau cynraddd i’r trydydd
  • Cefnogi datblygiad o cydweithrediad marchnata ymysg y diwidiant
  • Mynd a bwyd Ynys Môn mewn cydweithiad a’r sector breifat, a’r amaethwyr i neuaddau fwyd y wlad
  • Sicrhau fod Neuadd Fwyd ar faes Sioe Môn yn ganolbwynt i fwydydd Môn

Partneriaid Datblygu: Cymdeithas Amaethyddol Môn, Grwp Bwyd Môn

Partneriaid Ariannu: CSYM, ADC, EAGGF

Cysylltwch a: Jayne Roberts -